HYBE
HYBE is a music entertainment label and an entertainment lifestyle platform. In partnership with HYBE, specifically the LATAM branch, I worked to ideate, execute and produce a full-scale marketing campaign to bring their new musical artists and groups to the Hispanic audience in America.
Santos Bravos at Premio Lo Nuestro
I put together a full-scale marketing and PR tour, as well as managed the production and distribution, for Santos Bravos in alignment to Premio Lo Nuestro 2026 in Miami, FL. This tour included pre-show social content, including behind the scenes to their rehearsals, on the red carpet and after their performance, as well as Editorial social content in partnership with Uforia Music, as well as a linear red-carpet interview and a backstage social livestream interview all leading to their nomination and performance during Premio Lo Nuestro.