Garnier Nutrisse Caramelo Blonde
Red Carpet sponsorship of Premio Lo Nuestro’s Noche de Estrellas and custom creator-led social videos to launch the new Garnier Nutrisse Caramelo Blonde Hair Color, made by and for Latinas.
Red Carpet Sponsorship
Garnier Nutrisse brought the big Caramelo Blonde transformation to the Premio Lo Nuestro pre-show, Noche de Estrellas, with a sponsorship of the Fashion 360 cam and a live playlist of best celebrity looks, live from Miami!
They stunned audiences as their brand ambassador, Christian Serratos, debuted her Caramelo hair transformation for the very first time on the red carpet.
Custom Social Content
Garnier Nutrisse brought the Caramelo conversation to social by tapping into beloved Hispanic influencers - both a hair model and a hair expert. Through a big reveal moment and a expert Q/A video, social was buzzing with the momentum of this perfect hair color for the summer.