Mafer la del Barrio

This commercial unit was shot in Mexico City over the course of two days. My role was the project manager and on-site client and production management. The concept included partnering with Mafer Alonso, a popular TUDN on-air personality, and showcasing her as an integral part of a tight community. She walks through the same streets, stopping at the cafe and chats with neighbors. It’s a slice of barrio life - warm, community-driven and culturally rooted with soccer as the anchor.

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This spot delivered massive national visibility, reaching ~50 million households nationwide, providing broad cultural impact and visibility.